SAM 344 UNIT 7 Essay Example | Topics and Well Written Essays - 750 words

SAM 344 UNIT 7 - Essay Example This makes it easier for fans to check information about the tickets prices that they can afford and pay for in advance, thus enhancing match attendance. The club has devised various marketing and pricing strategies for match tickets available as discussed below: The club offers an only one form of service; entertaining service in terms of live soccer match, which fans attend with an aim for enjoyment, as well as, entertainment. Since it is a service, prices of the tickets do fluctuate in prices with regard to rating of the opponent club as well as the significance of the match. Moreover, since soccer is an entertaining event, the overall prices of the tickets vary significantly during soccer seasons. This follows that many people love the sporting events, thus, potential attendance is normally high (Pitts & David, 2007). Therefore, the fans of the club do sacrifice in order to attend some of the matches in spite of some prevailing circumstances such as financial constraints and weather extremities. The club also offers service to members as well as non-members. Membership subscription is provided through payment of the subscription fee. The subscription is open to any person so long as the person has an interest in the club. The interest is shown through the provision of required fan support. There is variation in the manner of treatment of members and non-members. For instance, non – members are accorded some form of special treatment unlike non-members. This comes in terms of ticket charges as well as accessibility to some information about the club. Chelsea football club offers the sales of the match ticket online. Therefore, interested customers and soccer fans purchase football match tickets by accessing the club’s website. Online sale of a match ticket is advantageous in several means. First, any person wishing to attend the club’s soccer